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Train your staff: Your first and best firewall

Train your staff: Your first and best firewall

Protecting your organization against cyber threats can seem like a challenge that involves extremely high-tech wizardry, sophisticated knowledge etc.. Much of this is true. Protecting your data and your company against cyber threats requires skilled professionals. But that isn’t only what is needed. The first line of defense in data security is everyday common sense and diligence on the part of everyone who works in your organization.

Some thoughts . . .

The first challenge in beefing up your data security is creating awareness among all of your employees that they really do have a serious role in data security. Many of the ways they can protect your data are simple, but until they are aware that they may represent a threat to data integrity they won’t take their role in protecting your company seriously. Provide training that both explains that their actions may unknowingly create problems, and then review what they can do to avoid trouble.

Training should not end. It should be an on-going focus in your organization.

Passwords Part 1 Remind everyone that simple passwords are unwise. Does your company mandate a certain level of complexity in password creation? Maybe you should.

Passwords Part 2 – No password sharing. We tend to trust most of our colleagues, so when logging in and out seems a nuisance, we are often willing to let a peer use a database we’ve already logged into so they can do some simple, quick task. Not a good idea.

Email and phishing scams – These are really easy to fall victim to. Emails that look like they are from a legit source, so we open them up and then click on a link inside. Explain that emails can be made to look like what they aren’t. Always be suspicious. Look at the email address to see if the domain matches the legit site.

Odd links – If someone you know sent you a link to a site, unless you absolutely know the email is legit and the link is safe, let it go. Email them back to verify.

Lonely hardware – Remind everyone: Never, ever put a thumb drive into their computer unless they know where it came from. No matter how much one knows better, if you find a thumb drive sitting on a desk, it can be extremely tempting to plug it in to see what’s on it.
Don’t. Just don’t.

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Three best practices to protect your data

Three best practices to protect your data.

While malware and phishing attacks have evolved over time and are constantly becoming more and more sophisticated, there are ways to protect your data from them. Here are two best practices to observe no matter the size of IT infrastructure needed in your company or organization to follow that can help safeguard your business.

Install a strong firewall
A firewall can help prevent unauthorized access to your network by monitoring access attempts and allowing or rejecting them. Firewalls are flexible in the sense that you can choose how stringent or lenient you want it to be in terms of limiting access. There are different kinds of firewalls, each serving a particular purpose and offering different protection levels. An MSP with deep experience with these technologies, as well as your specific industry, can be an excellent resource. Firewalls basically work to block unauthorized traffic to your network based on various factors including IP address, location and any other custom parameters that you may choose. Without a firewall, your network is essentially open, exposed to any one on the web, which puts you at serious risk.

Invest in antivirus software

Antivirus software programs identify viruses and other malicious attachments that cybercriminals may use to gain entry into your system or network. Make sure you invest in a good antivirus software and update it regularly so it can protect you against newer versions of malware that crop up with time. Be wary of consumer grade programs.

Train your staff

Train your staff to identify and steer clear of phishing emails, links and messages. All the protection in the world is no defense if your staff opens a phishing email and clicks ona malicious link. It is game over right then. Employees tend to assume you are the one responsible for maintaining data security. They often don’t realize they also play a role. Educate them on password hygiene, safe web surfing, and basic IT best practices even when using their own devices. You can provide training in-person and conduct mock drills and IT workshops. Also, consider sending regular emails on these topics so your staff remains alert. Security training isn’t a one-off project. Also update your staff on any new vulnerabilities discovered and if there are any security updates or patches released for them in the market, then be sure to apply them immediately.

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Ransomware vs other malware attacks

Ransomware vs. other malware attacks

There is no end to the volume and type of malware out there in cyberspace. For a very long time, organizations were aware that viruses could attack their data, render it corrupted and unusable. They were also aware that malware was used to steal data and use it for–primarily–monetary gain. Sell off banks of credit card numbers, steal identities, re-sell Social Security numbers, etc.

Phishing, as we talked about in an earlier blog, is a set of tricks to get access to personal information and probably even to your IT network by stealing access credentials, but that’s not the only way. Cybercriminals also deploy various malware such as viruses, worms and trojan horses to attack IT networks. These malware usually gain entry into the system disguised as genuine email attachments, links to file downloads, etc. and then corrupt the data. If it is a case of a virus whose sole intent is criminal mischief, your surest protection are consistent and frequent backups. In the case of malware whose goal is theft, you need to have the technical expertise to maintain the security firewalls, anti-virus software, and knowledge of the field of cyber crime to protect your organization. Ransomware is a newer threat that requires additional knowledge in order to ensure that backups are clean in case of an attack. Ransomware, as the name suggests, is a kind of malware attack that goes beyond data corruption where the cybercriminals hold the data hostage and demand a ransom from the business for restoring data access. Backups can also be infected with a ransomware virus, leaving you completely vulnerable to ransom charges if you want your data back.

The point here is that cybersecurity is a specialized field. It is a lot more than buying a consumer grade anti-virus application. In general, in small- and medium-sized organizations, in-house tech staff may not have the depth of experience and/or the time to keep up with the latest issues and threats in cybercrime, necessary to design and maintain a well-defended IT infrastructure. In the area of cyber security,

It makes sense in such a scenario to bring an experienced Managed Services Provider (MSP) on board who can help you with data security, training and general up-keep and maintenance of your IT infrastructure.

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Everyone wants to go phishing

Everyone wants to go phishing.

You are very much aware that your company or organization is at risk, every minute of the day, from cyberattacks, malware, ransomware, and even benign errors that can put your data at risk. Even a failed backup procedure could mean a loss of critical company and customer data. In today’s blog we’re just going to review one of the most common methods that bad actors use to try to gain access to your data. Phishing. Phishing isn’t a particular type of malware or virus that attacks your data. Instead, it refers to the tools cyber criminals use to get access to your data. Phishing refers generally to the bag of tricks they use to break into your house.

In phishing attacks, cybercriminals generally send a web link that is disguised to look genuine, and prompt the receiver to share information that will then be misused. For example, an email may be sent to you that looks as though it came from your bank or the IRS announcing a tax refund that your business is eligible to receive. You may be asked to log into your bank account or a fake IRS site and enter your bank details to receive the refund or download a receipt. The cybercriminals will have access to any details you share and later use it to clear out your bank account.

Phishing links may also lead to clone websites. Clone websites, as the name suggests, are websites that look strikingly similar to original websites, but are obviously not the same and are controlled by cybercriminals and used to steal data from unsuspecting victims. Here are a few tips to help you identify clone websites and steer clear of them.

If you receive an email with a link to a familiar website asking you to log into the site or enter your personal information, cross check the URL. Check the spelling and domain, for example, www.amazon.com is the right URL, whereas a clone website may have an URL that looks similar but is not the same. An example would be www.amaazon.com or www.amazon-offer.com Another thing you can do is, always type the URL you intend to visit. For example, if you are being asked to log into your bank account, type your bank’s website address instead of clicking on the link they provided to you in the email.

Sometimes, phishing attacks can be manual as well, meaning, instead of asking you to enter your personal information in a website or a form, the cybercriminal may pose as someone you know and send you an email from an email address that looks authentic and try to get money or personal information from you. Such attacks usually happen if your network or that of your recipient’s has been compromised in a hacking attack, whereby the cybercriminal has some information that they can use to make their messaging sound genuine.

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Social media at work what could go wrong?

Social media at work…what could go wrong?

As a business, there is no doubt today that you need to make your presence felt on major social media platforms such as Facebook, Twitter, Instagram and LinkedIn. But social media also exposes you to cybercriminals. In this post we talk about the steps you can take to ensure your social media account doesn’t become a gateway for cybercriminals to access your data.

Make someone accountable
The first step to a successful and safe social media experience as a company is to make someone in your organization accountable for it. Designate a social media manager who is responsible for maintaining your company’s social media accounts. This person should oversee everything–from the posts and pictures in your company account to approving/disapproving ‘Friend’/’Follow’ requests.

Train your employees
Of course you should train your employees who handle your official social media accounts about the security threats and how they need to steer clear of them, but you also need to train other employees who are not on your social media team as they could be a weak link that a cybercriminal could exploit to reach your business. Seems far fetched? Not really. A lot of people trust their ‘friends’ on social media and also unwittingly share a lot of information, which can be used to hack their personal accounts and devices, which in turn, may act as a gateway to your business. Teach your employees about general social media best practices in terms of security and also educate them about the privacy settings they can use to ensure there data is shared with trusted individuals only.

Take the necessary security measures
Make sure the devices you use to access your social media accounts are protected with firewalls and anti-malware tools and all security updates and patches are up-to-date.

Password hygiene
Practice good password hygiene and encourage your teams to do the same. That means no password sharing, no sequential letters/numerals, no obvious words or numbers as your social media account password.

Frame a social media policy
You should also frame a social media policy that spells out the dos and don’ts of social media that everyone in your organization should follow. This is important from various perspectives as employee’s statements on social media may be perceived as a reflection of your business’s values, whether you like it or not. This can make your business a target of cybercriminals and lawsuits.

Putting your business out there on the social networking sites gives your brand a lot of exposure, presents paid advertising opportunities and even helps you build and manage customer relationships, but as discussed, it can be tricky to navigate in terms of security. Businesses may find it overwhelming to manage their social media security strategy all by themselves can reach out to a managed services provider. An MSP with experience in social media security can be a valuable asset in helping you build a strong social media security strategy.

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Multi-Factor Authentication 101

Multi-Factor Authentication 101

You have probably already come across the term multi-factor authentication. The concept is not new, but has caught on really quick of late. In this post, we will discuss what multi-factor authentication is and why you should be adopting it.

What is multi-factor authentication?
Multi-factor authentication is basically the use of more than one credential to gain access to data. It is a combination of multiple access credential types. For example, instead of gaining access to an email account by just typing your username and password, you will be asked to further verify your identity by entering some other information, such as a pin or a one-time password (OTP) that was sent to the phone number linked with the email address you are trying to log into.

Why do you need multi-factor authentication?
Multi-factor authentication offers an additional layer of security. Simple access control measures such as logging in with user ID and password are increasingly being breached by cybercriminals because no matter how much we condition ourselves to follow good password hygiene, sometimes, we slip up. Have you ever been guilty of

  • Writing down your password so you don’t forget it
  • Sharing your password with someone just to get the work done faster
  • Used the same password for multiple accounts just because it is easier to remember
  • Creating a password that was obvious/easy to figure out. Examples include your date of birth, numbers or letters in sequence, your name, etc.,

Multi-factor authentication can help prevent cybercrimes that happen due to leaked/hacked passwords.

How does multi-factor authentication work?
The working of multi-factor authentication depends on a combination of the following 3 elements.

  • What you know
  • What you have
  • Who you are

The user has to prove their identity by answering the questions related to each of these 3 elements. User IDs, passwords, secret questions, date of birth, etc., fall in the first category (What you know), while OTPs sent to your smartphone, a physical token or an access card belong to the second category (What you have) and the third category (Who you are) includes biometric authentication such as retina scan, fingerprint or voice recognition.

Multi-factor authentication is no guarantee of data safety, but it certainly reinforces your data security. While there are tools available in the market that you can purchase and deploy, you could also connect with an MSP to help you implement multi-factor authentication across your network smoothly.

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Why MSP relationships fail

Why MSP relationships fail

A lot of SMBs opt for managed service providers who can help handle their IT requirements, and for the most part, it works well. Almost everyone knows the benefits of having a MSP manage your IT. Increased cost savings, ability to focus on your business without worrying about IT, better IT support and expertise, and so on. But, there are times when the managed IT services model fails, leaving business owners to wonder what went wrong. This blog discusses some key reasons why MSP relationships fail.

You didn’t do a reference check
Did you just pick the first MSP you found on the Google search? Did you just go by the presentations they gave you, or the information on their website? Always remember to ask your MSP for references. Talk to someone they work with and get feedback.

They don’t have enough staff
If your MSP is short of staff, they won’t be able to give you the attention you need. One of the biggest advantages of bringing an MSP onboard is having someone who proactively manages and monitors your IT requirements– something you cannot do without a full fledged IT department. So, it is important that your MSP is well-staffed.

They are not experienced enough
Before you bring an MSP on board, make sure you pay attention to how long they have been in business. This is important because the whole idea behind hiring an MSP is to leverage their knowledge and expertise. Secondly, someone who has been in the business for quite some time is more likely to be able to scale with you as you grow.

They said they will be there, but…
You want your MSP to be available 24/7, because with IT, you never know when the problem will arise. Not only should your MSP be proactively monitoring your IT infrastructure to ensure everything runs smoothly, they should also be able to resolve IT problems when they happen–time and day notwithstanding, so that your business is back up and running as soon as possible.

They are not able to provide you with all that you need
Sometimes, as you grow, your IT needs change. You may need much more support and new technologies that you didn’t think you’d need earlier. In such cases, if your MSP is not able to grow and scale with you, then the relationship won’t work.

When choosing an MSP, think of the whole process as a partnership, and not a one-time deal. When you look at the relationship as a long-term one, you are more likely to consider all the factors that go into making your relationship with the MSP work in the long run.

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Do your homework: 3 things to do when looking for an MSP

Do your homework: 3 things to do when looking for an MSP

Thinking of hiring a Managed Service Provider, but not sure how to go about it? Here are a few things to do before you zero in on one.

Figure out what you have already
The first step in a good plan is to figure out where you stand currently. Before you talk to an MSP, conduct an audit of your IT infrastructure to decide what you have currently. List all your hardware and software. When performing this IT audit, don’t forget other technologies that you are using, such as biometric access systems, CCTV systems and even telephone systems. You may think they are irrelevant as they are not directly related to your IT infrastructure, but, in the near future you may want them all to be connected to one another, and so, including them in the audit and inventory right now is a good idea.

Figure out what you need
This is the next step. After you determine what you already have, the next step is to figure out what you need. What do you want to add on or remove from your existing IT infrastructure? Are your servers too slow? Do you want to switch to the Cloud instead of traditional services? Do you want a Unified Communications set up instead of your current PBX phone line? Do you want to shift to a work-from-home model and need the infrastructure to support that?

Do your research
Now that you are clear about what you have and what you need, start doing your research. If you have an in-house IT team, you can ask them to evaluate the various options that can help you reach your goal. If not, then there are plenty of resources available online for SMBs that help with tech questions. https://www.sba.gov/learning-center is one great resource and a Google search will get you more.

As a part of this research, you should also make a list of credible MSPs in your area and learn more about them. A Google search can help you with that, but it would be even better if you reach out to a couple of your peers requesting them to refer you to their MSPs, if they have one.

Hiring an MSP means trusting them with your IT infrastructure, so it is very important that you have a clear understanding of what you really want and need, so you can share your expectations with your new MSP. This transparency and clarity goes a long way in determining the success or failure of your relationship with the MSP.

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5 Lesser known benefits of choosing the co-managed IT model

5 Lesser known benefits of choosing the co-managed IT model

Even companies with IT staff on their payroll can’t deny having an MSP onboard offers benefits that exceed what they get from having just an in-house team. This blog explore 5 lesser known reasons why the co-managed IT model is popular.

An extra hand during emergencies
In the event of any unforeseen emergency such as a natural disaster or a terror attack, you may need additional IT support to get things up and running again. Your IT team may not be able to do it all instantly and of course adding to your IT staff wouldn’t be an option during such times. In a co-managed IT services model you will have your MSP to support your IT team which will help you recover faster.

Especially useful when you have a small in-house IT team
For a lot of SMBs, an in-house IT team comprises one or two IT technicians who take care of all their IT needs. But what happens when they are both out of office at the same time, due to unforeseen circumstances? You can only cross your fingers and hope no major IT problem comes up. But, in the co-managed IT services option, your virtual IT team is just a call away!

24/7 Support
24/7 IT support is a luxury for most SMBs. Their in-house IT staff usually works the same hours at the business. Most managed service providers, however, offer 24/7 services at affordable costs.

You still retain control over your IT
In a co-managed services model, you are not completely entrusting your IT to an MSP, as your in-house IT team will be collaborating with your managed services provider to meet your IT needs better. Thus, you retain quite a bit of control over your IT.

You get useful IT insights
When you bring an MSP onboard, you benefit from their expertise and on-ground experience. They can advise you on the latest IT trends in your industry and help streamline your processes and IT infrastructure based on what’s effective. This kind of insight cannot be gained with an in-house IT team as they would only be working with you.

Co-managed IT model is not replacing your IT team with an MSP. It is augmenting your existing IT support setup with an MSP and leveraging their expertise to bring thought leadership IT strategies into your organization.

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Four reasons to opt for the co-managed IT services model

Four reasons to opt for the co-managed IT services model

Co-managed IT services model is one in which the business has its own IT team, but still contracts with an external managed services provider for certain services. In this blog we discuss four benefits of a co-managed IT services model.

Expertise
Your in-house IT team may not have all the expertise needed to manage all your IT requirements. There are new developments happening in the tech space everyday and an MSP is better positioned to stay up-to-date with them as IT is their business.

Flexibility
Opting for a co-managed IT services model allows you the flexibility to scale your IT up or down based on your business requirements. This is especially useful for companies that experience seasonal spikes in their business, such as CPA firms, around taxation times, or retail businesses around the Holidays. You don’t have to hire new IT staff to handle the sudden extra load on your IT.

Lower costs
Choosing a co-managed IT services model saves you costs that you would otherwise incur when hiring new IT staff. Bringing someone on your payroll involves HR expenses including health insurance, 401 (k) etc., which can be avoided when bringing an MSP onboard.

Help your IT team focus better
Research indicates that in companies that have an in-house IT team, their IT specialists are so caught up with the day-to-day IT tasks that they don’t have the time to focus on new technology. Tasks like security patches, software updates, backups etc., keep them busy, so they don’t get time to research or learn about the latest on the tech front. This defeats the purpose of having an in-house IT team, doesn’t it? If you could have your MSP take care of the mundane IT routine, you will be enabling your in-house IT technicians to focus on new technology, which will help you become more efficient as a business.

If you already have an in-house IT team, it is not unusual to think you don’t need the services of a managed services provider. But, as you can see, co-managed IT has its advantages and you shouldn’t strike an MSP off your list completely just because you have your in-house IT technicians.

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Best practices for data safety in a remote work environment

Best practices for data safety in a remote work environment

Do you have staff working from home? Of late, due to the Coronavirus crisis a lot of businesses shifted to the remote working environment. While it raises some data security concerns, they can be overcome by following a few best practices.

Formulate rules
You can start by formulating rules that define the extent and manner in which personal devices may be used for work purposes.

  • Who are allowed to use personal devices for work?
  • Spell out the regulations that they must follow. For example, regular checks for malware and updates to anti-malware software, etc.,
  • If there are restrictions to the device type, software or operating systems that may be used, out of security concerns, then that should be addressed.

Focus on the 2 Ts of cybersecurity

  • Train your staff: The first T is training your staff on how to identify IT threats and cybercrime activities that they can be a victim of. Examples include phishing emails, dubious attachments, clone sites, etc., Another area to train your staff is free/public wifi. They need to know that public wifi can be a gateway for hackers and cybercriminals into your system. Accessing emails from the airport’s waiting lounge or the mall’s food court, can expose your business to IT threats.
  • Teach good password hygiene: This is the second T. Help your employees understand how important password strength is. They should be able to identify weak passwords and steer clear of them. Also, they need to know that no matter how urgent the situation seems, password sharing is not acceptable. Similarly, mistakes such as repeating the password for multiple accounts, not changing the passwords frequently, etc., can make a cyber criminal’s job easier.

Keeping things under control

You can conduct monthly audits of the devices your employees will be using for work purposes. Arrange for regular security patch implementation, firewall installation and software updates. Install quality anti-malware software, firewalls, and make sure email security systems are in place. Even in the remote environment, you can ensure appropriate data access through role and permission-based access control measures.

All of this may seem new, and tedious, especially for businesses that are looking to recover from the effects of the on-going pandemic, which is why it is a good idea to team up a managed services provider to help set up a strong, secure, work-from-home environment for your business.

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How safe is your data when your staff works from home?

How safe is your data when your staff works from home?

The Coronavirus crisis has changed the world as we know it. With social distancing, lockdowns and work from home becoming the new normal, cyber criminals are exploiting the situation to their gains. This whitepaper discusses how the cyber crime landscape is likely to shape up in the post-pandemic world and how businesses can safeguard themselves against it.

One of the reasons for a sudden spike is cyber crimes is the work-from-home model that is increasingly becoming the norm. When you allow remote access to your data, you are virtually opening your IT infrastructure to criminals–unless you have the right security measures. It is easy for malware and hackers to get into your system and corrupt it unless you have the right measures in place.

With employees operating from home, there are a lot of loopholes that cyber criminals target. Some of them include

Lack of knowledge
Most employees don’t realize how their simple actions or non-actions can contribute to a cyberattack that can bring your whole business down. For example, they may unwittingly end up compromising on your business’s data security by sharing passwords, not using a good antivirus software or using the public WiFi to access their emails, etc.,

It is more difficult to oversee IT operations
With teams working remotely, it is difficult for businesses to manage their IT efficiently. Installation of security patches, anti-malware tools, data backups, etc., are all more difficult now.

Working from home offers businesses a lot of benefits in terms of cost savings, employee satisfaction and flexibility. But, it also raises a lot of questions from the IT security perspective. When opting for the work-from home model, it is important to clearly define the IT policies and put them into practice. You could partner with an MSP who specializes in cybersecurity and remote workspace management to help you formulate a safe, remote working environment.

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4 things to do to ensure your business continuity planning is a success

4 things to do to ensure your business continuity planning is a success

Working on creating a contingency plan for your business? That’s great! Here are 4 things you need to consider when preparing your new business continuity plan.

Audit of your business continuity plan
Having a business continuity plan alone is not enough. You need to audit it at regular intervals to ensure it is up-to-date and relevant. Often, business continuity plans aren’t used for years, and may be obsolete or irrelevant by the time an actual emergency occurs.

Creating a team for business continuity
Constitute a team for your business continuity project. Decide who will take ownership of implementing the business continuity in the event of an emergency. Break down the business continuity plan into smaller elements and decide who is responsible for each of them. Also, remember to designate a back up for each person in the team.

Mock Drills and Dry Runs
After your business continuity plan is ready you need to check if it really works. A dry run will tell you if it is really effective and also point out to loose ends, if any, that you can fix before the actual emergency.

Don’t forget a debrief
In case you do end up using your business continuity plan, make sure you do a debrief. It will help you determine the effectiveness of your business continuity plan. The brief should focus on identifying the losses you incurred from the disaster, the time taken for implementation of the business continuity plan, the key positives of implementation of your business continuity plan and also offer suggestions, if any for improvement. Irrespective of the size of your business, business continuity planning is indispensable. Bigger companies often have their own staff (IT as well as non-IT) for business continuity planning, but for SMBs to have their own business continuity planning team can be a bit of a strain on their resources. Consider teaming up with a MSP who is experienced in disaster recovery planning, so you don’t cut corners now to regret later.

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What are the essentials of a business continuity plan?

What are the essentials of a business continuity plan?

An unexpected emergency can wipe out your business! A business continuity plan can help it survive. But, what should a good business continuity plan cover? Read this blog to find out.

A list of your key contacts
One of the most important elements in your business continuity plan is a list of all your important contacts who should be informed of the disaster. This can include all your C-level execs, HR managers, IT Manager, client facing managers, etc.,

A comprehensive list of your IT inventory
Your business continuity plan should contain a list of all the softwares, apps and hardware that you use in the daily operations of your business. This list should identify each of those as critical or non-critical and mention details pertaining to each of them such as

  • The name of the app/software
  • Version/model number (for software/hardware)
  • Vendor name and contact information for each of them
  • Warranty/support availability details
  • Contact information for customer support for these hardware/apps
  • Frequency of usage

Backup information
Data backups are critical to your disaster recovery and so your business continuity plan should include information about data backups. It should mention how often data is backed up, in what formats and where. It should also mention what data backups are available–ideally, you should be backing up ALL data already!

What’s your Plan B?
Make sure your business continuity plan lists a backup operations plan that will come into play in the event of a disaster. Examples include alternative workflows such as options to work remotely or to allow employees to bring their own devices to work (BYOD) until the time regular business premises or systems are ready.

Floor plans and location
Your business continuity plan should also include floor plans of your offices with the exit and entry points clearly marked up, so they can be used in the event of any emergency. It should also mention the location of data centers, phones, key IT systems and related hardware.

Process definition
Make sure your business continuity plan defines the SOPs to be followed in the event of an emergency.

Think business continuity planning is too complicated? Don’t give up! A lot of SMBs, don’t create a business continuity plan thinking it is too much of a hassle. But this can prove fatal to your business later. A qualified MSP can help you understand business continuity planning and even help you create a business continuity plan that’s best suited for you..

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3 Reasons to prepare a business continuity plan

3 Reasons to prepare a business continuity plan if you haven’t done so already

A business continuity plan is the blueprint you need during an emergency to keep your business running smoothly. If you don’t already have one, here are 3 key reasons why you should focus on creating one ASAP.

It helps retain clients
As a business, if you have problems functioning, it will definitely affect your clients. For example, if your servers are down or your supply-chain mechanism is affected or your delivery process breaks, you won’t be able to fulfill your promise to your clients. Even worse, in some situations you may not even be in a position to communicate about the crisis to your clients adding to their frustration. A business continuity plan addresses these issues beforehand and can help reduce client dissatisfaction.

Salvaging brand image and reputation
There are certain events that end up affecting only your business. For example, ransomware attacks, virus attacks, data leaks, etc., Having a business continuity plan that caters for such events can be a blessing in times of such crisis.

Minimizing revenue loss
A business continuity plan can minimize the revenue losses that occur as a result of a crisis that interrupts your business operations.

In short, a business continuity plan helps minimize the impact of the crisis on your client relations, your brand image and your revenue by equipping you with a plan to handle the situation better.